The Group’s retail business is truly where its eyecare expertise, products, innovations, and customer services come together, enabling people everywhere to learn, work, express themselves and fulfil their potential.
Today EssilorLuxottica has close to 60 optical and non-optical retail banners representing 18,000 stores worldwide which offer consumers high-quality vision care, exceptional products and best-in-class shopping experiences - from digital eye exam technology to the latest eyewear trends curated for every style preference. These stores offer a full omnichannel experience for consumers to have the best guidance on their vision needs along with access to all kinds of possibilities including product customizations and an endless aisle of frames.
Below are initiatives led by some of the Group’s retail banners in 2023 – from the launch of an innovative subscription model to unique campaigns in collaboration with well-known artists. Find out how they contribute to EssilorLuxottica’s Mission to help people around the world "see more and be more" by addressing their vision needs and style aspirations.
Sunglass Hut (International)
Sunglass Hut is one of the world’s leading destinations for the most sought-after high-quality sunglass brands and provides consumers with an engaging shopping experience. This is why this year Sunglass Hut launched a new television advertisement, broadcasted in US and EMEA markets, showcasing and celebrating its store experience along with the pivotal role of its store associates - the Shades Experts. With the "Find Every Shade of You" tagline, the campaign highlighted how Sunglass Hut stands as the ultimate destination for sunglasses enthusiasts.
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LensCrafters (North America)
LensCrafters, one of the largest optical retail brands in North America with over 1000 stores in the US, Canada and Puerto Rico, celebrated its 40th Anniversary in 2023. This was a key milestone for the brand as it constantly demonstrated its expertise in delivering quality service with state-of-the-art technology and a personal approach to eyecare and store expertise, along with an ability to stay relevant to be the trusted optical retailer since 1983. Marking the occasion, the company launched a series of key marketing initiatives, including its 40th Anniversary campaign featuring award winning actress and producer Sharon Stone.
David Clulow (UK, Ireland and Germany)
Established in 1962, David Clulow has built a strong reputation for providing the highest standard of optical care and services, including sight tests, contact lens fittings, spectacles, sunglasses and prescription sunglasses, with over thirty proprietary stores in the UK. The retailer launched the “Find your focus” campaign in 2023 highlighting the need to stand still for a moment to take the time for good vision especially in today's fast-paced and ever-changing world. The campaign showcased how, thanks to the high-quality expertise that David Clulow offers, customers feel completely at ease and are able to focus on what really matters: taking the time to take care of their vision.
Salmoiraghi&Viganò (Italy)
2023 marked a year of outstanding campaigns and in-store initiatives for the Group’s premium Italian optical retail brand, Salmoiraghi & Viganò. For Valentine's Day, the brand launched a 360-marketing campaign with Pietro Terzini, a well-known artist in Italy, with the message "Con Te Basta Uno Sguardo" (It Only Takes A Glance, With You), which generated impressive results from various platforms.
To mark the month of Vision, the Italian retail brand partnered with the OneSight EssilorLuxottica Foundation to launch a campaign called ‘Let’s join our visions’, with the aim of raising awareness of the importance of good vision for everyone. In addition, EssilorLuxottica launched a circularity project called “Collect and Reuse” with Salmoiraghi & Viganò, the first optical banner to be engaged in the initiative. The sustainability project has a dual objective: to lengthen the life cycle of products and give new life to discarded ones. From its launch in April this year, the retailer has already collected over 5,700 glasses.
Pearle (The Netherlands)
Pearle, an optical retail company in the Netherlands rolled out 'Bril Plan,' an innovative subscription model which offers enhanced flexibility for customers with a comprehensive package. Throughout the 24-month subscription period, all customer concerns are covered including the need for new lenses, frames, contact lenses (in case of damage, loss or need for renewal)
Synoptik (Denmark)
Synoptik, the largest optical chain in Denmark, has initiated the FOREVER (Finding Opthalimic Risk and Evaluating the Value of Eye exams and their predictive Reliability) project. Demonstrating its position as a clinical expert, it is a collaborative effort between Synoptik and its customers aimed at mapping risk factors and detecting early indicators of sight-threatening eye diseases and lifestyle-related illnesses.
Apollo (Germany)
Leading German optical retail brand, Apollo, continues to push the boundaries of innovation by constantly updating its store designs to cater to changing needs with a focus on the entire customer journey. Its flagship store in Dusseldorf is a prime illustration of its commitment to offering an exceptional experience to its customers thanks to its products, expertise, passion and dedication to excellence.
Atasun Optik (Turkey)
Atasun Optik, an optical market leader in Turkey delivered outstanding triple-digit growth results in 2023. This can be attributed to the retail player having robust brand value, widespread awareness, a strong team, keen focus on cost efficiency, as well as exceptional customer experience, as part of its 360-customer experience approach. Another highlight was Atasun Optik being honored as the Best Workplace for Women in 2023.
Extending EssilorLuxottica’s retail footprint in the GCC region
Following on its Mission, the Group extended its retail footprint in the Gulf Cooperation Council (GCC) region by signing a joint venture agreement with hybrid retailer, Chalhoub Group. The agreement aims to shape the eyewear category and achieve new levels of customer service through combining EssilorLuxottica’s eyewear expertise, technology, and brands, with Chalhoub Group’s deep understanding of the region’s consumers and delivery.
