Ray-Ban Authentic: the “Perfect Match” by EssilorLuxottica
Ray-Ban Authentic is the first joint product offer leveraging the strength of the Group by strategically combining the renowned expertise of both companies. It allows EssilorLuxottica to pave the way for the future of the optical market by creating a new innovative category of fully customized products that meets both customer and consumer needs.
The “perfect match” between Ray-Ban’s legendary style and Essilor’s expertise in sight has shown its potential since its successful debut on the Italian market last summer - showing how Essilor and Luxottica can join forces and maximize complementary expertise across functions to create value for consumers and trade partners in the world optical market.
This first EssilorLuxottica joint product offer is the result of months of collaboration, capitalizing on resources to diversify the single vision offer and grow the sun prescription category to best meet consumer needs, “helping them see more, be more and live life to its fullest”. The result is a Ray-Ban Authentic “complete” eyewear offer, with frames and lenses designed and manufactured together according to the highest quality standards. Essilor’s lightweight lenses have been adapted to perfectly fit the shape and curvature of the Ray-Ban frame, leveraging advanced optical technologies. A significant revolution made possible by the combination of Essilor and Luxottica.
As prescription glasses are now an important part of every look, Ray-Ban Authentic offers consumers a selection of over 1,400 lens-frame associations. From clear and blue light protection lenses plus Transitions Light Intelligent lens colors to an extended sun prescription offer, the possibilities are endless so consumers can select the style and color of their choice.
An enriched offer entitled “Ray-Ban Authentic Essilor Special Edition” is also available at select ECPs and enhanced with Essilor’s most renowned premium and innovative lens brands such as Varilux, Eyezen and Crizal.
Moving forward after a successful initial launch in Italy in 2020, 2021 marks a huge step for the development of Ray-Ban Authentic with the recent launch on the US market, Canada as well as other European countries to follow soon.