Focusing on innovation, flexibility and a tailored approach, STARS is one of EssilorLuxottica’s strategic partnership programs that supports success for wholesale customers in today’s fast-changing environment so they can unlock their full business potential.

With its STARS program, EssilorLuxottica doesn’t just provide solutions, it co-creates success stories.

Launched in 2002 and now counting over 14,000 partner stores worldwide, STARS helps independent opticians, optical chains, travel retailer operators and e-retailers successfully navigate the dynamic landscape of the modern eyewear industry.

STARS simplifies and enhances the consumer journey across EssilorLuxottica brands and services to offer wholesale customers a strategic advantage, with guidance from highly committed corporate and local teams.

A core feature of STARS is the ability to create consumer profiles, ensuring tailored solutions and stock optimization. Products are ‘where’ and ‘when’ they are needed thanks to strong collaboration with EssilorLuxottica Brand and Manufacturing teams.

Through the STARS program, customers also gain understanding of the latest trends so they can be the first to deliver new collections, while sell-out performance is maximized thanks to automatic reordering for best-selling products.

The following STARS benefits are key levers that help elevate wholesale businesses:

Premium Product Advisory

Data-driven selections for the perfect mix of best sellers and newness
Customized solutions based on EssilorLuxottica’s excellent product portfolio
Modular assortments fitting to different customer preferences

Support for Stock Optimization

Dedicated reserve for priority service
Efficient inventory management based on seasonality and customer promo plans
Automatic reordering thanks to advanced system integration

Dedicated Initiatives to Increase Traffic and Sell Out

Access to exclusive product previews with ad hoc visibility and communication tools
Digital support to enhance the customer experience

To discover more about STARS, please contact your local EssilorLuxottica agent to organize a kick-off meeting.