Reinforcing its values of innovation, pioneering spirit and courage, global multi-hyphenate artist A$AP Rocky is now the first-ever Creative Director for Ray-Ban Studios, bringing his distinctive vision and trendsetting influence to guide creative projects that will shape the future of the brand.

This exclusive collaboration is expected to develop the next chapter for Ray-Ban, kicking off with the ‘Blacked Out Collection’ expected in April 2025.

The collection brings bold ideas to life, with Rocky launching disruptive frames that blend classic elements alongside bold and modern influences. It includes traditional iconic styles turned ‘Mega,’ featuring gold-plated details and brand new ultra-black lenses.

Leveraging his ability to push boundaries, his involvement will extend beyond designing eyewear to include directing campaigns and redesigning Ray-Ban stores while incorporating music, fashion and the arts.

ASAP_KEYVISUAL

Major Milestone in Ray-Ban’s Evolution

For nearly 80 years, Ray-Ban has been shaping and re-shaping the status quo, leading cultural revolutions of all the times. Today, this partnership marks a major milestone in Ray-Ban’s evolution, blending its rich heritage with contemporary culture infused with Rocky’s signature style.

A$AP Rocky, born Rakim Mayers, has been a trailblazer since his debut in 2011, captivating audiences worldwide with his unique style and sound. With billions of musical streams and multiple award nominations, Rocky's influence extends far beyond music. Now, on the heels of his fourth studio album, ‘Don’t Be Dumb’, Rocky also embarks on a new creative journey with Ray-Ban Studios, the creative platform that launched in 2016 to celebrate the power of music and stories of courageous artists.

Together, Ray-Ban and Rocky are poised to lead a new era of innovation and creativity, inspiring both employees and customers alike.