Oakley named an official on-field partner and licensee of the NFL
EssilorLuxottica sport performance brand Oakley partners with NFL to provide players with technologically-advanced shields and eyewear powered by Prizm lens technology.
On one hand, there is Oakley with its passion and vision to achieve the best performance in sports. On the other the National Football League, the most significant and longest persisting proficient football alliance in the United States.
At the start of the forthcoming football season Oakley provides Technologically-Advanced Shields and Eyewear Powered by Prizm Lens Technology for the National Football League’s 32 Teams, Personnel, Officials and Fans thanks to a monumental four-year partnership. This is the brand’s biggest deal in history.
Being a brand rooted in high-performance optics, Oakley’s primary focus for the partnership is to deliver unique lens technology to the game and help players see the game differently through Prizm. In such a fast-paced sport where quick decision-making is key and clear vision is crucial, Oakley shields are designed to enhance performance and optimize the safety of NFL players. As part of the partnership, for the first time in NFL history, all players will have the option of wearing Prizm Clear shields during games.
Behind the Oakley Prizm lens technology stand decades of research allowing the Oakley R&D team in Foothill Ranch to engineer a unique lens technology that fine-tunes individual colors to optimize details recognition in the football environment that would normally be missed by the naked eye.
Oakley also launched a new brand film, putting the audience onto the NFL field and letting them experience what the world’s best football players will see through Prizm during a game. To achieve this, the brand created a variety of custom POV camera rigs to bring the experience to life through the eyes of Team Oakley athletes, including Patrick Mahomes II 2019 MVP of the NFL of the Kansas City Chiefs, JuJu Smith-Schuster of the Pittsburgh Steelers and Derwin James Jr. of the Los Angeles Chargers.
Oakley develops products and technologies designed to meet the performance demands of the world’s best athletes, but also makes those same innovations available for athletes of all levels and for customers around the world. The same eyewear technology used on NFL fields will be available to fans that can now represent their favorite team with a special edition NFL eyewear collection from Oakley, available for all 32 teams in two men’s styles, Holbrook and Flak 2.0 XL, and seven teams in a women’s style, Low Key. The collection comes equipped with Prizm, the official team logo etched on the lens and team color accents throughout. Fans can also customize select frames with the Oakley Custom Program, building a unique piece of eyewear with their NFL team’s logo and preferred colors.
To celebrate the landmark partnership, Oakley took over New York City’s iconic Times Square on the evening of August 26, hosting some of football’s most influential personalities and athletes, both past and present, for a spectacular launch moment.
In an immersive and impactful 360 experience, the giant billboards in Times Square went dark, creating a disruptive blackout moment. The area then quickly roared back to life as larger-than-life visual spectacle showcasing Mahomes, Smith-Schuster and James in a creatively-orchestrated and high-energy content piece specially developed to run across the various screens.