Leading into the ‘new normal’ with safety and protection, a priority at EssilorLuxottica
As an industry leader with a mission to help people see more, be more and live life to its fullest, EssilorLuxottica has a responsibility to ensure its products and the stores in which these are distributed are safe for all.
To ensure this in the context of COVID-19, EssilorLuxottica has introduced a series of initiatives to help ensure a safe return to a “new normal” for its own teams, but also its customers and consumers across the world.
To support its customers, Essilor and Luxottica have designed specific guidelines for eyecare professionals (ECPs), to help them in the recovery process including a set of recommendations on how to re-organize in-store spaces for increased safety and guidance on the safe use of instruments for eye exams and measurement. Their teams are also assisting customers with a new product offering, as well as training in order to accompany a safe return to practice.
The Company has also adapted its internal safety protocols setting new standard for industrial hygiene across its plants, labs, and distribution going forward. EssilorLuxottica guarantees that each pair of frames and lenses produced in and shipped from its facilities is subjected to a multi-step cleaning process, covering every inch of the product. The product is then packed and sealed in the facility before making its way to both customers and consumers.
For its consumers, the Company’s retail stores have adopted an enhanced store cleaning protocol, including the frequent cleaning of all high-contact surfaces, social distancing, the use of masks and gloves or hand sanitizing gel and cleaning every pair of frames before and after a customer tries them on.
EssilorLuxottica is also working to provide consumers with the appropriate vision solutions to meet changing behaviors and tastes of consumers. Growing trends the Group is seeing in 2020 are the demand for products helping to reduce eyestrain as people spend more time in front of screens, to reduce the effect of fog on lenses when wearing a mask, and to protect from harmful UV light as people progressively spend more time outdoors. Essilor offers different tailored solutions to meet these new needs, including Eyezen Start lenses for increased digital usage, anti-fog solutions such as Optifog, and Transitions photochromic lenses to move seamlessly between indoors and outdoors adjusting to the light without consumers having to touch their frames.
In parallel, in response to the growing consumer demand for eyewear that provides extra coverage for everyday life, Luxottica launched “Shield Your Eyes”, a curated collection of products from our portfolio including Oakley and ESS (Eye Safety Systems) models, many of which are PPE certified, to meet this demand.
Finally, as part of its efforts to accompany a safe return to practice, the company also offered its customers the opportunity to order protective gear and disinfection products for their staff and consumers, leveraging the Group’s global supply network.
Looking ahead, EssilorLuxottica is determined to maintain its commitment to the safety of all its stakeholders.