Featuring a fresh wave of bold design, playful details and accessible prices, Unofficial Eyewear’s FW2025 collection is inspired by one simple idea: energy starts with how you see the world!

A retail-exclusive brand within the EssilorLuxottica portfolio, Unofficial is built around consumer expectations, providing the latest trends at the most affordable prices and making the perfect frames accessible for a range of budgets.

The Unofficial Eyewear ‘Live Your Energy’ collection continues to define what fashion-accessible eyewear represents — an opportunity to be confident, expressive and unafraid to stand out. It goes beyond style, offering an invitation for wearers to show their unique personality with eyewear as the ultimate accessory.

Whether someone’s looking to elevate their everyday look or make a statement, the collection includes optical glasses and sunglasses in a wide range of shapes, finishes and tones that speak to a broad audience. Each eyewear model reflects a different energy, making it convenient for consumers to find something that feels authentic.

Beyond frames, the ‘Live Your Energy’ campaign creates moments of connection through digital storytelling — discover the new campaign now!