Versace celebrates the iconic Medusa Biggie sunglasses with an innovative and unconventional campaign integrated with augmented reality, virtual reality and a unique experience for users.

Biggies are an undoubted icon of Versace design and have been one of the most distinctive eyewear shapes in global luxury for over three decades. Their signature attitude and high-luxury design have always attracted great personalities including Notorious B.I.G. (Biggie Smalls), the world-leading rapper to whom the style's name is dedicated.

To celebrate this timeless icon, the luxury house’s new campaign mixes physical and digital experiences, merging augmented reality experiences accessible through QR codes for a full immersion into the iconic Biggies lifestyle. Thanks to billboards placed across global cities, the consumer can dive into an interactive journey unveiling a pair of golden Biggies floating above the House’s Medusa before the full selection of available Medusa Biggie styles is revealed. Also, a try-on filter available through Meta and Snapchat social channels lets users wear the Biggies in 3D and share selfies with friends.

Thanks to dedicated QR codes, it is also possible to experience augmented reality in stores and shop windows for an even more complete immersive experience.

A fully immersive Virtual Reality headset experience available at select stores gives users a new way to interact with this iconic model. Upon entering the virtual world, users are placed into an opulent Biggies Celebration Room and can travel through portals to other areas until they are faced with Versace’s powerful Medusa, all in an immersive 360-world.