Since its inception in 2021, the Gift of Great Vision initiative, a collaboration between KODAK Lenses and the OneSight EssilorLuxottica Foundation, has illuminated the lives of countless individuals across the globe.

The Gift of Great Vision embodies the essence of giving, demonstrating that every purchase can have a profound impact. For every pair of KODAK Lenses sold, a pair of eyeglasses is donated, or an eye exam is provided to a beneficiary through the Foundation’s programs. For instance, the program in China resulted in approximately 20,000 people receiving eye exams across four years. Since its launch in 2021, 321,726 beneficiaries worldwide have received essential vision care transforming lives in settings as diverse as the rural villages of Yunnan, China, and the vibrant crowds of the Amazonas Festival in Brazil. The largest number of beneficiaries have been coming from Malaysia since the start of the initiative.

Since 2013, through the work of the OneSight EssilorLuxottica Foundation and its partners, the Group has equipped more than 94 million people in underserved regions with eyeglasses.

KODAK Lenses Global Campaign: Seeing Life’s Fleeting Moments Clearly

In addition to its collaboration with the Foundation, KODAK Lenses has launched a new global brand campaign with the tagline "You Only See It Once. See It Clearly" which aligns seamlessly with the Gift of Great Vision. The campaign celebrates life’s fleeting moments—each unique and irreplaceable, and KODAK Lenses encourages individuals to capture memories with unmatched clarity, while reminding us to embrace the beauty of our surroundings. Whether it comes to witnessing one’s child being born or enjoying a stunning view of the mountains, the brand aims to ensure these moments are cherished forever.

Famous since 1888 and trusted by hundreds of millions of consumers worldwide, Kodak is an iconic brand with a rich history of innovation, imaging technologies and color rendering. Licensed on the ophthalmic market since 1992, KODAK Lenses has been part of the EssilorLuxottica Group portfolio as a licensed brand since 2010, and a perpetual global license agreement was signed in 2023 with Eastman Kodak Company. Distributed in over 70 countries, it targets the mass-market with a commitment to develop accessible technical solutions that help eyeglass wearers enjoy clear and sharper vision. 

A Future in Focus

Looking ahead, the commitment to vision care access remains unwavering. The recent renewal of the license agreement with Eastman Kodak Company paves the way for an accelerated expansion of the brand while keeping in mind its core mission: to make quality vision correction accessible and affordable for everyone, everywhere. Following the Gift of Great Vision initiative, KODAK Lenses aims to continue its mission of spreading clarity while ensuring that everyone can see the world as it is meant to be seen.

Stay connected with KODAK and the OneSight EssilorLuxottica Foundation on social channels:

Website: KODAK Lenses | OneSight EssilorLuxottica Foundation

LinkedIn: KODAK Lenses | OneSight EssilorLuxottica Foundation

Facebook: KODAK Lenses | OneSight EssilorLuxottica Foundation