Introducing Ray-Ban Stories: combining innovative technology and fashion-forward style
Following last year’s announcement between EssilorLuxottica and Facebook, Inc. on a multiyear collaboration to develop the next generation of smart glasses, the American multinational technology company and Ray-Ban have launched, Ray-Ban Stories. The highly anticipated collaboration brings forward a new way to seamlessly capture, share and listen through one’s most authentic moments. The announcement was made today by Mark Zuckerberg, Co-founder and CEO of Facebook, and Rocco Basilico, Group Chief Wearables Officer, in a virtual announcement detailing the partnership and the exciting capabilities.
Leading Ray-Ban Stories’ product lineup with the most recognizable style, an icon since the 1950’s is Wayfarer and Wayfarer Large. Facebook and EssilorLuxottica were able to engineer smart technology to support all-day wear, including an optimized Snapdragon processor, without compromising style, comfort, and aesthetic, but most of all the weight, with just 5gr more than a standard pair of Ray-Ban Wayfarer. Ray-Ban Stories include a dual integrated 5MP camera to capture photo and video; discreet open-ear speakers to listen, and a three-microphone audio array to deliver rich voice and sound transmission for calls and videos. Ray-Ban Stories is also available in a variety of other iconic styles such as the legendary, retro Round and the super iconic Meteor. Consumers can add flare to their style by choosing various lenses: sun, prescription, polarized, gradient, Transitions and clear.
In addition to an iconic design built with innovative technology, Ray-Ban Stories launches in conjunction with a companion app, Facebook View (iOS & Android), creating an easy way to import, edit, and share content captured on the smart glasses with the ability to upload on any social app stored on all smartphones: Facebook, Instagram, WhatsApp, Messenger, Twitter, TikTok, Snapchat, and more.
Ray-Ban Stories will be available at Ray-Ban stores and Ray-Ban.com starting from September 9th in the US, UK, Italy, Australia, Ireland and Canada. Starting from Monday, September 13th it will be available at select Luxottica retail banners including SunglassHut, LensCrafters, OPSM, David Clulow and Salmoiraghi & Viganò and soon after also at select wholesale clients.
Click here for the full version of the press release.