EssilorLuxottica showcases latest innovations at 100% Optical

The Company makes its debut at 100% Optical in the UK, offering a unique experience in its key categories including; Brands, Selling & Dispensing, Eye & Vision, Business & People Development.

Following a two year hiatus, 100% Optical made a welcome return to the iconic ExCeL London from April 23 to 25, and attracted over 9,680 attendees to the eight edition of the show. For the first time, EssilorLuxottica took part as a unified company at the biggest optical event in the UK to showcase its latest collections of frames, lenses and instruments as well as its flagship brands and technologies.

100% Optical serves as a platform for professionals to source the latest eyewear, technology and solutions for their businesses, and network with industry peers through one-to-one meetings and parties. The three-day event featured catwalk shows, 160 seminars, workshops, debates (curated by show partners, including the Association of Optometrists), independent and international eyewear designers, as well as showcases of the latest optical technology.

A unique experience in key categories

During the three day event, EssilorLuxottica showcased its newest collections of frames, lenses and instruments as well as its latest sell-out technologies including the Smart Shopper (which enhances the shopping experience) and its Digital Media screens. Visitors were also able to discover the Company’s state-of-the-art open learning platform, Leonardo.

With a portfolio of proprietary and licensed eyewear brands that cover a wide variety of market segments, EssilorLuxottica taps into the needs and desires of consumers, innovates on everything from design to service, and delivers products and experiences that stand out in the industry. At 100% Optical, the Company showcased Ray-Ban, one of the world’s leading lifestyle eyewear brands, and Oakley, a leader in the sport performance category. These serve as a strong base for its proprietary brand portfolio, complemented by Persol, and Oliver Peoples at the high-end of the market, and Vogue Eyewear, in the affordable lifestyle market. Alongside its proprietary brands, the Company showcased ten of its licensed brands including, Prada, Tiffany, Dolce & Gabbana, Polo Ralph Lauren and Emporio Armani.

In terms of lenses, customers were invited to discuss the Company’s latest lens innovations including Stellest and the newly launched Transitions Xtractive Polarized. Alongside this was an opportunity to discuss its latest branded lens portfolio, including Ray-Ban Authentic Prescription and Oakley Authentic Prescription.

The Company’s Instruments team gave demonstrations on the extensive product range including the Vision station 700, Vision-R800 and Myopia Expert 700, designed to detect, follow, and monitor the progression of refraction and axial length for the most effective myopia management. They also presented market leading products in Dry Eye diagnostics and treatments from SBM sistemi and ESW Vision and the Essilor Visioffice measuring devices. These are designed to help improve efficiency, quality of service, as well as enhance the patient’s journey. 

The event was also an occasion for the UK team to present the EssilorLuxottica rewards program* designed to help partners differentiate themselves, and be winners of the market.

    The next edition of 100% Optical is expected to take place in February 2023.


    *The EssilorLuxottica rewards programme complements Essilor's Essilor Experts and Luxottica's existing programmes. It aims to support the development of partner opticians through three levers:

    - Improvement in profitability, thanks to a reinforced frame returns policy and the development of deals for lens/instruments, complete equipment and optical frames.
    - Development of marketing tools, supporting in store and social media communication.
    - Improvement of the customer experience to encourage conversion and upgrading, with a global lens-frame journey and a comprehensive training programme.