EssilorLuxottica brings blockbuster brands and tech-enabled innovations to Vision Expo East
In its inaugural appearance, a dual in-person and virtual experience was offeredto immerse ECPs with the Company’s blockbuster brands and programs that support their practice.
For the first time, EssilorLuxottica participated as an integrated company at Vision Expo East, one of the industry’s most important trade shows, held between June 2- 5 in Orlando, Florida. The Company delivered a dual physical and virtual experience in a tech-enabled booth and via its user-friendly microsite to highlight its support for eyecare professionals (ECPs) and the industry post-pandemic.
Attracting thousands of customers and industry partners, the booth was an opportunity for eyecare professionals to experience the true value that EssilorLuxottica can deliver through best-in-class brands, programs and innovation like Ray-Ban Authentic and EssilorLuxottica360. Due to the pandemic, this was the first Vision Expo meeting since Vision Expo West in September 2019 in Las Vegas, Nevada.
“The return of Vision Expo East marks the beginning of a new chapter for the industry, one that EssilorLuxottica is proud to be a part of to stoke a renewed passion as we begin entering a post-pandemic world,” said Rick Gadd, President of Essilor North America. “Once again engaging with our customers and partners in person, and for the first time a digital show experience, we can show even more of our support for customers and the value we bring to grow the market for everyone through programs and products like EssilorLuxottica 360 and Ray-Ban Authentic.”
“We took this opportunity to reimagine the way we engage with our customers at Expo. More high-touch branded experiences, more engaging, more personalized and informative – our customers remain at the center of our strategy so all of these elements are critical in strengthening our relationship with them,” said Fabrizio Uguzzoni, President of Luxottica Wholesale, Americas. “Our goal is to have the customer walk away with the confidence that EssilorLuxottica has their back and we are working tirelessly to develop products and programs that will elevate their practices and give them an edge.”
Key highlights of this year’s program include presentations on partnerships, brands and marketing by a mix of speakers from both Essilor and Luxottica’s regional teams, including Rick Gadd, President, Essilor North America, and Fabrizio Uguzzoni, President, Luxottica Wholesale Americas.
In-person and virtual attendees were also able to learn about EssilorLuxottica’s key brands including Ray-Ban, Oakley, Costa, Varilux and Crizal, as well as programs and initiatives through dynamic “micro-moment” series, such as the walkthrough of Leonardo, the new learning platform dedicated to the eyewear and eyecare world.
The Company also hosted an exclusive invite-only event for members of its EssilorLuxottica 360 partnership program on Thursday, June 3, over live music, food and drinks. The aim was to celebrate the EssilorLuxottica 360 members who helped build the best-in-class partnership program in its first year.
*EssilorLuxottica 360 is powered by Essilor, Luxottica and EyeMed to help independent practices improve traffic, visibility and patient experience while maximizing profitability.
Vision Expo East, Orlando 2021
Aimed at ophthalmic professionals, Vision Expo East has been running for 35 years and is an event where eyecare meets eyewear, education, fashion and innovation. This was the first Vision Expo meeting since both Vision Expo East and Vision Expo West were cancelled in 2020 due to the COVID-19 pandemic.
To have a virtual immersive experience of EssilorLuxottica’s presence at this year’s Vision Expo East, visit vee.essilorluxottica.com.