EssilorLuxottica’s flagship brand, Transitions, is unveiling Transitions Color Touch, a new lens designed to bring subtle, always-on touch of color into everyday¹ eyewear. With two effects, Gradient and Washed, and five expressive shades, the launch marks an exciting new chapter in the brand’s color journey.

Building on the success of Transitions GEN S, Transitions Color Touch blends subtle indoor tints with outdoor activation², adapting to changing light for eye comfort and effortless vision. The five colors, Ruby, Amber, Sapphire, Amethyst, and Emerald, can be paired with any frame, giving wearers an infinite way to personalize their look.

The launch comes at a moment when younger wearers increasingly seek eyewear that balances functionality with personal expression. Transitions Color Touch answers that demand by delivering comfortable vision experience and ultimate light protection³, while confidently turning your glasses into a unique style statement.

The rollout begins in early 2026 across France, CEE countries, Spain, Portugal, Italy, the UK, the Nordics region and Benelux, followed by Canada, APAC, the US, the rest of Europe, LATAM, and later Greater China. Visual assets, including photos and short videos, will be available to showcase the collection’s color effects.

Transitions Color Touch brings together vision, technology and style in a new way, inviting wearers to express themselves with color, every day.

_{1.May not be suitable for low light conditions.}

_{2.For CR39 lenses across colors achieving 18% transmission @23°C.}

_{2.May not be suitable for low light conditions.}

_{3.Block 100% UVA & UVB rays, darken outdoors and filter 26-51% of blue violet light indoors and 78-93% outdoors across colors. Test done on CR39 lenses. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018).}

_{Transitions and the Transitions logo are registered trademarks of Transitions Optical Inc. used under license by Transitions Optical Limited. Transitions® GEN S™ and Transitions® Color Touch™ are trademarks of Transitions Optical Limited. Photochromic performance may vary across colors and lens material and is influenced by temperature and UV exposure. Transitions® Color Touch™ lenses are not suitable for driving in twilight or at night.}