EssilorLuxottica Shines at Vision Expo East, the largest Optical Trade Show in the US
2 min

The Company is redefining industry standards in support of independent eyecare professionals with its latest innovations including New Transitions Gen S and Nuance Audio  

Vision Expo East 2024 took place in New York City from March 14–17, spanning three days of product discoveries, innovative discussions, education sessions and networking.  

EssilorLuxottica Highlights:  

Strategically positioned in the center of the exhibition floor, the EssilorLuxottica booth showcased its leading portfolio of frames, lenses, instruments, digital tools and education training in one spot. Customers and visitors experienced the new collections from over 22 brands (from Ray-Ban and Oakley to Prada and Jimmy Choo) and discovered partnership programs such as EssilorLuxottica360 as well as the Group’s innovative learning platform, Leonardo.   

Transitions GEN S Lenses  

Announced in February 2024, Transitions GEN S lenses offer the fastest dark lens, vibrant color options, quick vision recovery, and comprehensive light protection. An interactive and engaging Transitions wall illustrated the powerful and unique attributes of GEN S for show attendees. 

Nuance Audio  

Nuance Audio is a first-of-its-kind pair of glasses with an advanced hearing solution built in seamlessly and invisibly. It aims to eliminate the psychological barrier that has stood in the way of the adoption of traditional hearing aids. This groundbreaking product, which debuted at CES in Las Vegas, is one of the most highly anticipated tech launches of 2024. 

2024 NOW Awards 
The Group’s exclusive licensed brand, Swarovski Eyewear, was recognized with a 2024 NOW Award in the category ‘Best Optical Style of 2024 by a licensed brand’. The NOW Awards honor brands that embodied the latest trends and innovation in eyewear. 

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