Marking the launch of its 2024 men's eyewear campaign, Versace is the first EssilorLuxottica licensed brand to join the LensCrafters experience on Roblox.
Branding for the new Versace Men’s Eyewear campaign is being added for the first time to the LensCrafters’s store on Roblox, a global immersive platform where millions of people connect and communicate daily.
Starting Feb. 12 for four weeks, the store’s exterior windows and in-store displays will showcase the Versace campaign, plus a dedicated photobooth and a portal providing access to a special mini game.
The Versace mini game on Roblox is spread over several rooms and levels, all built around iconic codes of the luxury House. It includes the Medusa – the iconic signifier of Versace– as the protagonist, interacting with users via dynamics inspired by the ‘green light, red light’ game.
UGC (user generated content) avatar accessories have also been added by Versace, and include three eyewear models – two styles in avant-premiere from the latest men’s campaign and one best-seller style. The accessories are redeemable only within the Roblox experience by participating in various activities, including the mini game where top players can earn them as a prize.
Discover the new Versace campaign on Roblox now!
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