LensCrafters, part of EssilorLuxottica, and one of the largest optical retail brands in North America, announced Sharon Stone, Golden Globe award winning actress and producer, as the face of the brand’s new 2022 “Your Eyes First” communication campaign. Along with a new television spot, the 360-degree two-year omnichannel campaign featuring Stone will be showcased through digital touch points within LensCrafters stores, on LensCrafters.com, and across the company's marketing channels.
Along with a new television spot, the 360-degree two-year omnichannel campaign featuring Stone will be showcased through digital touch points within LensCrafters stores, on LensCrafters.com, and across the company's marketing channels.
“LensCrafters has always been and continues to be a respected and recognized leader in the industry, providing vital vision care to so many. Eyewear has become not only a vision solution for me, but an empowering outlet to show my personality and creativity as an accessory. I am thrilled to partner with the brand for the ‘Your Eyes First’ campaign demonstrating that the right pair of glasses can provide a fresh twist to elevate your style while taking your overall health into account. From getting an eye exam to being fitted for new frames with lenses tailored for my vision needs, LensCrafters provides a personalized, elevated experience.” – Sharon Stone
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Together with Sharon Stone, the “Your Eyes First” campaign puts a spotlight on the LensCrafters experience. It focuses on new spring designer eyewear collections, premium eyecare and style, with latest innovations in both clear and sun lens technology, as well as the expertly tailored eye care services that LensCrafters offers.
For the campaign, Stone is captured wearing a selection of sophisticated new styles from the EssilorLuxottica portfolio including a special Ray-Ban Round model offered in an exclusive black and silver color combination only available at LensCrafters.
The campaigns were shot by photographer Michael Muller and the television commercial shot by film producer, writer, and director Jeff Tomsic.
For more information, visit www.lenscrafters.com