Ralph Lauren celebrated its 17th Year as the Official Outfitter and Official Sunglass Sponsor of the US Open, continuing the brand’s long tradition of groundbreaking innovation, elevated consumer experiences and iconic fashion.
The Polo Ralph Lauren US Open Collection
Ralph Lauren* has been the Official Outfitter of the US Open Tennis Championships since 2005, providing uniforms for over 250 on-court officials and 400 ball crew members, as well as offering a commemorative US Open collection of apparel and accessories for men, women and children. The 2022 commemorative retail collection blends modern silhouettes with performance details, bright colors and elevated graphics. This year, Ralph Lauren became the Official Sunglass Sponsor of the US Open and offered two styles featuring the Pony player and US Open logos in a shiny Havana colorway. In addition, a live-shopping event was hosted on TikTok to celebrate the US Open, highlighting one exclusive item from this year’s retail collection. The event was an opportunity for both EssilorLuxottica Group and Ralph Lauren to foster synergy on various initiatives in order to promote eyewear alongside cross-categories.
The Ralph Lauren US Open Campaign
Shot at the renowned USTA Billie Jean King National Tennis Center, Ralph Lauren's 2022 US Open campaign draws upon the excitement and spirit that the tournament symbolizes as the final Grand Slam tournament of the season.
Ralph Lauren Hospitality
Throughout New York City, Ralph Lauren created immersive consumer experiences for shoppers to join in on the tennis from afar. The Madison Avenue store live-streamed tennis matches on screens displayed in the store’s windows, and the Prince Street and Manhasset stores also hosted fun surprises and delights during the finals weekend.
Visit RalphLauren.com to find out more.
*Since 2007, EssilorLuxottica signed an exclusive license agreement with Ralph Lauren Corporation for the development, production and worldwide distribution of sunglasses and prescription frames under certain Ralph Lauren brands, including Polo and Ralph Lauren.