The Persol Drive Within campaign is inspired by a simple idea, based on understanding the value of the little things and making our day-to-day lives incredible.

Every decision we make is the result of the things we see, do and experience. On this journey, the fine line between accepting who we are and trying to go beyond our limits, is put to the test every day. For this reason, Persol wants to tell a story about balance, an inner journey of enlightenment through three ambassadors who represent, through their actions and creations, the ability to look to the future while staying true to their roots.

The first example is Dr. Woo, world famous tattoo artists in Los Angeles, who combines his creative journey with his customers’ desire to express themselves, seeking inspiration from both the surrounding environment and their stories. The model that best represents him is an acetate with dynamic geometric lines characterized by square forms and keyhole bridge, available in two sunglasses models and one optical model.

Every decision we make is the result of the things we see, do and experience. On this journey, the fine line between accepting who we are and trying to go beyond our limits, is put to the test every day. For this reason, Persol wants to tell a story about balance, an inner journey of enlightenment through three ambassadors who represent, through their actions and creations, the ability to look to the future while staying true to their roots.

The first example is Dr. Woo, world famous tattoo artists in Los Angeles, who combines his creative journey with his customers’ desire to express themselves, seeking inspiration from both the surrounding environment and their stories. The model that best represents him is an acetate with dynamic geometric lines characterized by square forms and keyhole bridge, available in two sunglasses models and one optical model.