The partnership first announced in 2019, plans to move the game forward through 2030 with next-level product innovation for athletes and fans.
The Group’s sport and performance brand, Oakley, has renewed its on-field partnership and license agreement with the National Football League, extending the on-field partnership deal as the official eyewear provider through 2030. The seven-year extension follows the announcement of the eyewear brand’s NFL FLAG partnership and latest drop of Patrick Mahomes II Signature Series Collection. Looking ahead, Oakley is continuing its legacy as the trusted on-field partner for the fifth consecutive year, by equipping all 32 teams and staff with pro-shields and eyewear, all powered by Prizm™ Lens Technology.
Oakley is extending the commitment to Move The Game Forward, by empowering the emerging athletes of tomorrow and encouraging positive community impact beyond the field. By leveraging sport performance optics heritage, Oakley’s partnership focuses on delivering cutting-edge lens technology to both athletes and fans. Through Oakley’s partnership with the National Football League and now NFL FLAG, the brand is destined to inspire the next generation of athletes through product design and innovation.
When it comes to players in the league, Team Oakley boasts an elite roster of NFL athletes whose influence resonates not only on the field, but also off the field socially and culturally. Oakley athletes include Super Bowl winning quarterback1 and founder of 15 & The Mahomies2, Patrick Mahomes II, community mentor and top wide receiver DK Metcalf3, first-round draft4 pick and 2022 Walter Payton Man of the Year5 nominee, Derwin James, and many more.
Since the partnership began, NFL athletes have had the opportunity to wear Prizm Clear Shields in game. Oakley Prizm Clear Shields are equipped with Prizm Lens technology, allowing players to see more detail and contrast in their environment. Through close collaboration with Team Oakley athletes, the design process has continued to evolve to not only stand out on the field, but also focus on the importance of eye health and safety for the players.
In addition to shields, Oakley will continue to equip all coaches and staff with innovative eyewear. With an array of options from performance and lifestyle sun eyewear including BXTR, Hydra and HSTN, to Oakley’s Authentic Prescription Collection, the brand provides many options to ensure optimal sideline style. For fans looking to show support of their favorite team, the brand offers the Oakley Custom Program, complete with the ability to personalize eyewear by choosing frames, lens colors, and even the option to engrave team names and initials on the lens which can be found in store or online.
To find out more, visit Oakley.com
1 The quarterback is a player who leads the offense in American football.
2 15 and the Mahomies is dedicated to improving the lives of children. The Foundation supports initiatives that focus on health, wellness, communities in need of resources and other charitable causes.
3 DK Metcalf is an American football player.
4 The NFL recruiting system called draft is the main entry point for the majority of players playing there. The first draft pick is the first player selected in the first of seven draft rounds.
5 Award given to the best offensive player.