MIU MIU and Puyi Optical – a leader in luxury eyewear retail across Asia – announce their first-ever collaboration, introducing an exclusive edition of sunglasses that seamlessly blend artistic expression with refined craftsmanship. United by a shared commitment to design, style and elegance, both brands present eyewear as a distinctive reflection of personal identity.

The first-ever collaboration between MIU MIU and Puyi Optical is a landmark moment in luxury eyewear that blends edgy design with refined exclusivity. Miu Miu Eyewear is known for its irreverent sophistication and bold, exploratory spirit and its partnership with Puyi Optical, a leader in premium eyewear retail and innovation across Asia, culminates in a unique collaboration that blends avant-garde style with expert craftsmanship and global reach.

At the heart of this collaboration is a limited-edition SKU, an exclusive color combination crafted for Puyi Optical. The model features a striking gold-tone metal frame, a distinctive double bridge and grey-mirrored gradient lenses—an elegant interplay of light and color. Sleek temples with the iconic MIU MIU logo in silver finishing add a signature touch. The sunglasses are presented in co-branded packaging, including a case engraved with the ‘MIU MIU PUYI’ logo, reinforcing the uniqueness of this release.

To amplify visibility and engagement, the launch included personalized activations across Mainland China and Hong Kong, featuring exclusive collaboration messaging. The campaign is further elevated through high-impact media exposure and immersive brand experiences. A standout pop-up at Grand Gateway 66 in Shanghai features activation with instant cameras and the presence of key opinion leaders, while a star-studded event in Hong Kong’s Central Building brings together celebrities and influencers to celebrate the launch.

This collaboration marks a significant milestone for both brands, combining innovation, exclusivity and a fully integrated marketing approach, elevating the MIU MIU brand experience across the region.

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