MIDO was an opportunity for the Group to bring its brands and innovations to life as well as present its latest eyewear collections which are expected to set trends in the next coming seasons.
From 3 to 5 February, EssilorLuxottica participated at the 52nd edition of the MIDO Eyewear show, a leading international trade fair in Milan for the world of optics, optometry, and ophthalmology. On this occasion, the entire industry in Europe and abroad congregate under one roof to discover an exciting mix of fashion trends and developments in science and technology served in a fashionable and high-end setting.
EssilorLuxottica at MIDO 2024
Located in Pavilion 3 Stand M02 M22 R01 R21, the Company’s booth featured LED walls, monitors, and lightboxes to create a 360° immersive experience with visual storytelling to help visitors discover its latest innovations. These include Nuance Audio, first-of-its-kind glasses with an advanced hearing solution; Ray-Ban Meta smart glasses designed with built-in cameras, open-ear audio and AI-powered solutions (currently only available in North America); Oakley Sphaera and Bi-Sphaera unisex sunglasses; Varilux XR series lenses powered by AI; Stellest Sun, which slows down myopia progression in children, and many more. In addition, EssilorLuxottica’s strong portfolio of iconic brands and their impressive histories were presented in a compelling manner through authentic and narrative-driven content at the booth. In addition, three of the Group’s brands, Shamir, Nikon and Galileo, presented their latest technologies, while Galileo also marked its 160th anniversary this year.
EssilorLuxottica in Conversation
A key new highlight this year was the “EssilorLuxottica In Conversation” concept, a 40-seat amphitheater where visitors were able to learn about the Group’s unparalleled innovation capabilities through sessions with various top Company leaders, including Stefano Genco, head of Super Audio Division, Norbert Gorny, co-Chief Operating Officer; Federico Buffa, Chief Marketing Officer, and more.
“EssilorLuxottica in Conversation” also featured some prestigious external guest speakers, including, Professor Paolo Nucci, Full Professor of Ophthalmology at the University of Milan and the non-profit organization, Optical Women's Association. During the panel with the Optical Women’s Association, Paul du Saillant, EssilorLuxottica’s Deputy CEO and Fabrizio Uguzzoni, President of Professional Solutions for the Group in North America, shared a few words with the audience. The Group’s Chairman & CEO, Francesco Milleri also shared the stage briefly with Brunello Cucinelli, during the panel session with the Italian Creative Director. These sessions were powered by Leonardo, the Group’s innovative learning ecosystem, which also gave attendees the possibility to earn certificates of participation. In Pavilion 6, visitors were able to discover an exclusive preview of Satisloh’s latest innovation, the NEO-Edge, the next-generation industrial blockless edger for standard and complex shapes. Acquired by the Group in 2008, Satisloh is the world leader in prescription laboratory equipment.
This year, the show attracted more than 1,200 exhibitors and visitors from more than 130 countries. Click on the event’s website to find out more about next year’s edition.
