EssilorLuxottica showcases leading innovations at the 5th China International Import Expo (CIIE) in full force
3 min read

At the 5th edition of the expo, the Group demonstrated its commitment to the market by showcasing cutting-edge innovations and products which are tailored to the evolving Chinese consumer needs

EssilorLuxottica, the global leader in the eyecare and eyewear industry, participated at the 5th edition of the China International Import Expo (CIIE) in Shanghai. Focusing on the theme “Vision Care Upgrade for Active Eye Health Management”, the Group showcased its latest innovations to bring attention to the need to protect the entire vision health life cycle, particularly children and elderly. As part of the Company’s Mission of helping people to 'see more and be more' and under the guidance of China’s 14th Five-Year Plan (2021-2025) on National Eye Health, the goal was for EssilorLuxottica to continue working with its industry partners and lead innovation in terms of talent, products and service to achieve the eye health goals which have been set out in the plan and help Chinese consumers.

This year 461,000 visitors and more than 2,800 companies from 127 countries participated in the iconic expo. CIIE is the world’s largest import-themed national-level exhibition and is a key platform for multinational companies, including thousands of business exhibitors to stage new products and services for China. Vision needs in China are rapidly growing amongst people of all ages, thanks to an increased awareness of vision care and the changing lifestyles of consumers. Against this backdrop, the Company is fully committed to the Chinese market and is accelerating its pace in bringing more cutting-edge innovations to consumers and partners in the country while developing products which are tailored to the evolving Chinese consumer needs.

New Concept of "Talent, Products and Service" to Upgrade the Eye Health Ecosystem

In January 2022, the National Health Commission (NHC) China’s 14th Five-Year Plan (2021-2025) on National Eye Health which highlights the need to further extend a high quality and efficient eye health service system. As a result, the entire eye health life cycle of the local population, particularly children and the elderly, has been given unprecedented attention along with new requirements to advance the development of the eyecare industry. Responding to the 14th Five-Year Plan, at this year’s CIIE EssilorLuxottica proposed the concept of upgrading the industry’s "talent – products – service."

To ensure a successful implementation of its concept, EssilorLuxottica initiated key industry partnerships, including a collaboration with the Shanghai Eye Disease Prevention and Treatment Center and with the National Inspection & Testing Centre for Ophthalmic Optic Glass and Enamel Products to promote the development of Chinese standards and ISO standards in the field of ophthalmic optics. To promote standard Eye care professionals (ECP) services, in order to provide consumers with a more scientific lens fitting experience, the Group joined hands with the Asian Optometric Management Academy to kick off an upgraded version of the Myopia Management Program. Finally, to provide Chinese consumers with a better photochromic lenses experience and improve their awareness of light management, the Group signed a three-year agreement with Nova Vision, the parent company of Baodao on Transitions.

Unveiling of CRT5.0, completing the Group’s comprehensive myopia management solutions

In order to fight against myopia and promote myopia prevention in China, EssilorLuxottica offers innovative technologies to develop all-round myopia management solutions ranging from eyeglasses with special design, soft contact lenses, and orthokeratology contact lenses to meet the needs of children of all ages in different settings.

At the expo, the Group exhibited a full range of innovative myopia management solutions, including: Essilor Stellest lenses, a new generation of spectacle lens solutions in the fight against myopia; CRT 5.0 optical zone ortho-k lens from its partner CooperVision; CooperVision MiSight 1 Day Soft Contact Lens – for which EssilorLuxottica is the exclusive distributor in mainland China – currently the world’s first and only contact lens approved by the US Food and Drug Administration (FDA) to slow the progression of myopia in children between the ages of 8 and 12 years old for initial wear; and Nikon’s Diffusion Optics Technology lenses, a new generation of ophthalmic lenses for myopes that launched in China this June.

Offering a new experience with innovative glasses design to help boost performance in sports

In the design process, EssilorLuxottica makes it a point to focus on users’ needs and the products’ social benefits. While ensuring product safety and comfort, the Company keeps innovating its products, and combining vision care with fashion trends and sports, making it beneficial to the sustainable development of society. As winter sports are surging in popularity in China in recent years, the Company was proud to showcase Oakley's PRIZM lenses, an exclusive technology offering unprecedented clear vision that helps to improve sports performance. These help athletes compete with confidence and ensure sports enthusiasts enjoy their daily sports experience. Oakley is also the partner and sponsor of Team China from 2021 to 2026. The brand provides the team with eyeglasses, goggles, sunglasses, ski goggles, ski helmets and other designated sportswear.

The Ray-Ban junior collection was also displayed at CIIE. Customized for Asian children with a special nose pad suitable for their face shape, it is suitable for long-term wear and allows children to express their personal style.

EssilorLuxottica believes that good vision is a basic human right, and that everyone, everywhere, should be able to enjoy the life-changing benefits of vision correction and protection. The far-reaching impact of CIIE will help the Group raise greater awareness of the importance of good vision and realize this goal in China.