DG has chosen an icon for the new eyewear campaign: Kylie Jenner. The star, portrayed wearing models from the new collection, will have maximum visibility at the Group’s retailer brands.

Kylie Jenner is the woman face of Dolce&Gabbana’s new Spring/Summer 2023 eyewear campaign.

The star perfectly represents the historic Italian brand’s aesthetics and spirit. Kylie is a successful entrepreneur and one of the most followed and appreciated reality tv celebrity in the global star system, was chosen as the muse of the eyewear campaign by the iconic designer duo because of her sensuality and feminine, glamorous style.

Kylie Jenner perfectly embodies seduction and magnetism, blending the modernity of her personality with a truly unmistakable style. The shots – by London-based duo Mert Alas & Marcus Piggott – are a eulogy to absolute beauty.

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Los Angeles, late at night, the pool of a California mansion: this is the setting where Kylie Jenner was captured in seductive shots that evoke glamorous parties with purely Hollywood vibes wearinga black evening dress with elegant gloves

Kylie wears DG Elastic and DG Crossed styles – both as sunglasses and optical glasses, creations that can enhance the style and sensuality of hers looks.

Eyewear from the new collection will be available from March at the Group’s top opticians and retailer brands such as Salmoiraghi&Viganò, Sunglass Hut, and LensCrafters with a campaign that will dress the digital windows of the most prestigious stores.