‘Extraordinary Made Effortless.’ by Varilux and Persol

2 min

Published on 6 Mar 2024

Iconic style meets unparalleled vision performance as Varilux and Persol launch their first co-branded consumer campaign.

Varilux and Persol have collaborated on a co-branded campaign – entitled ‘Extraordinary Made Effortless.’ – that offers the ultimate fit for clear vision and timeless style. The campaign is designed to inspire and empower people over 45 years old by providing them with an iconic fit that seamlessly transitions from near to far.

A Story Founded on Shared Values

The Varilux and Persol partnership brings together two of EssilorLuxottica’s leading eyecare and eyewear brands to create an impactful narrative focused on their shared core values of excellence, craftsmanship, authenticity and a pioneering spirit. Both are also linked by effortlessness – effortless attitude and effortlessly sharp vision.

‘Extraordinary Made Effortless.’ encourages patients to engage in conversations with eyecare professionals on the topic of matching frames and lenses, showcasing EssilorLuxottica’s unique portfolio and ability to provide diverse complete pair possibilities.

Global Rollout from February to March

Running now to mid-April, look for the global Varilux and Persol campaign showcased in optical stores across France, Spain, Portugal, Germany, Italy, Netherlands, Poland, Romania, Hungary, Czech Republic, Slovakia, Croatia, Bulgaria and Turkey as well as in the US and Canada later this year.

Embark on the Varilux and Persol adventure where the extraordinary is made effortless by watching the campaign video now!