EssilorLuxottica showcases new era of digital & sustainable innovations at TFWA 2022
3 min read

EssilorLuxottica marked a new milestone at the recent 37th TFWA duty free and travel retail global summit in Cannes (France) by participating as a unified Company for the first time and showcasing a fresh strategy with its key brands and ground-breaking in-store innovations.

Innovation is at the heart of EssilorLuxottica’s growth story, and the Company is constantly pushing the boundaries of what is possible to understand how to best serve its travel retail partners and consumers.

At the recent TFWA 2022 world exhibition and conference EssilorLuxottica took guests on an unforgettable journey with its new modern airport-terminal style booth featuring a ‘flight connection’ theme that highlighted its unique travel retail universe, focusing on its latest products and services.

To highlight its continued dedication to research, innovation, product and design excellence, craftsmanship and sustainability, a selection of key brands from its wide portfolio – including Ray-Ban Stories, Oakley, Persol and Costa – was on display along with immersive in-store virtual reality (VR) experiences plus its Smart Shopper application that lets consumers try on sunglasses virtually. In addition, booth visitors could explore Leonardo, the Group’s one-of-a-kind digital training platform that offers expert content available 24/7 to company employees, eyecare professionals and customers.

Booth space was also dedicated to educating visitors on Eyes on the Planet, EssilorLuxottica’s company-wide Corporate Social Responsibility (CSR) program, which is built on five pillars with commitments to circularity, carbon neutrality, inclusion, world sight and ethics.

Complementing its booth presence, EssilorLuxottica co-hosted the 13th edition of the Sunglasses Workshop under the theme “Focusing on the future,” which included the sharing of consumer research and an interactive panel discussion.