In its second year as official partner of the iconic 24 Hours of Le Mans motorsport endurance racing event in France, EssilorLuxottica’s Essilor lens brand showcased its leading expertise to correct and protect the vision of race drivers and everyday road users, while promoting good vision for safety on the road, 24 hours a day.
Present at the heart of the 24 Hours of Le Mans race, EssilorLuxottica – through its flagship Essilor lens brand – was on site to offer a full 24 Hour Vision journey to the public, from eye exams to lenses technologies and iconic eyewear, perfectly adapted to the needs of vision and style on the road.
The partnership with 24 Hours of Le Mans, which represents a unique testing ground for the mobility of tomorrow, is a great opportunity for the Company to raise awareness on the crucial importance of good vision, day and night, for safety on the road whatever the means of transportation.
Before the race, EssilorLuxottica equipped Stéphane Richelmi, 24 Hours of Le Mans category winner and pilot of the Mission H24 hydrogen racing car, with two pairs of glasses to help maximize his vision – one pair for driving at night plus a pair of iconic sunglasses for performance during the day.
The event attracted nearly 250,000 spectators this year, and EssilorLuxottica welcomed visitors to its booth in the fan village for a full journey dedicated to promoting education on good vision in a fun, interactive and informative manner.
The EssilorLuxottica booth featured a Batak animation gaming experience, the official reaction time training tool for race drivers, to explain the link between having healthy eye sight, making decisions and being able to react quickly on the road.
For those interested, personal vision profiles were created to determine correction needs, with over 1,000 eye exams and light sensitivity checks completed using the Company’s innovative Visiosmart 500 and the Lumiz 100 instruments.
Visitors could explore and discover key lens brands, including Varilux, Eyezen, Crizal Blue UV Capture, XPerio lenses as well as Transitions Xtractive New Generation, Transitions Xtractive Polarized and Transitions Drivewear lenses. A virtual try-on option was also available to highlight its famous eyewear frames, featuring a variety of choices.
A ‘24H Vision on the road’ quiz at the end of the vision journey helped encourage booth visitors to make an appointment with an eyecare professional (ECP) using their personalized lens recommendations based on their vision and mobility profile.
View this year’s highlights in the video below:
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