Reinventing glasses from scraps, the new DbyD Re.Metal collection transforms waste metal into wireframes. To mark World Clean-Up Day on September 16, the Group’s exclusive House Brand, DbyD, has launched its first conscientious collection, Re.Metal, made with 60% recycled metal sourced from electronic products and industrial scraps.

The new collection has been available since the beginning of September through its exclusive retail banners, so that customers can look and feel their best knowing they are embracing more conscious choices by selecting recycled metal eyewear.

Re.Metal is the result of many years of innovation and research, looking for ways to reinvent the market with an offer that is both accessible and raises the bar with regards to the use of recycled materials.

DbyD became part of the Group’s eyewear portfolio following the acquisition of leading global optical retailer GrandVision. The brand has dedicated a full range of new products using recycled materials both in Sun as well as Optical eyewear.

Committed to an environmentally progressive and universally accessible future, DbyD designs essential and functional eyewear made with respectful and innovative materials for pragmatic consumers who aim to choose a frame that matches their style and values. It uses timeless and thoughtful design to last longer and suits every lifestyle or personality, from classic to more modern styles. As a young and bold brand, DbyD intends to develop additional ways to integrate circularity and recycled materials into future collections.

Visit dbyd-eyewear.com to find out more about the brand.