The first ARNETTE brand event, organized in partnership with DAZED magazine, took place in NYC to celebrate the brand’s roots in skate culture, promoting the Catfish, the brand’s iconic 90’s frame.
For its first brand event, ARNETTE chose to celebrate its global skate community roots with a special partnership and a dedicated themed day. During New York Fashion Week, ARNETTE partnered with Dazed to throw a Sunday Skate Jam and provide the new generation of skateboarders a place to hang out together. Star of the event: one of the brand’s classic and most iconic styles, the Catfish.
The Catfish model is inspired by icons of the 90s with its metallic colors and embossed logo. Made entirely of bio-nylon, it combines urban atmospheres and sustainability.
To learn more about ARNETTE products beyond the Catfish frame in the event area, a brand corner was set up with all the brand’s products on display so everyone could try them out.
The day was also marked by an incredible skate performance and DJ set. In addition, iconic key opinion leaders from all over the world and influencers warmed up all the participants, raising awareness of the importance of skate culture and its deep roots in the urban fabric supported by a non-profit organization that aims to ‘harness the power of skateboarding to transform lives’ and lead a beginners Skate Clinic.
Workshops were held by people from the skate scene, including Beatrice Domond and Gangcorp, and a special closing set was performed by designer and DJ Heron Preston.
Follow Arnette here