In 2025, EssilorLuxottica’s diverse portfolio of over 150 brands marked a powerful year of creativity and purpose, continuing to inspire and lead through bold collections, visionary campaigns, pioneering global partnerships – and an unwavering commitment to style and innovation.

Latest Collections & Collaborations
Ray-Ban welcomed a new era of style and vision by naming global multi-hyphenate artist A$AP Rocky as the first-ever Creative Director for Ray-Ban Studios. This exclusive collaboration, unveiled in April, brings bold ideas to life, with Rocky launching disruptive frames that blend classic elements alongside modern influences.

Ray-Ban Meta launched its first-ever fashion collaboration with ready-to-wear and accessories brand Coperni, debuting a limited-edition wayfarer model that merges Ray-Ban's iconic design, Meta’s cutting-edge technology and Coperni's futuristic aesthetic. It not only delivers advanced performance but also gives a new take on the iconic Wayfarer, reflecting the future of wearable design for tech-forward, fashion-driven intenders.

Elevating high-performance luxury eyewear in new ways, EssilorLuxottica and Roger Federer have renewed their successful collaboration across the Roger Federer and Oliver Peoples brands. The agreement underscores a shared commitment to innovation, craftsmanship and timeless style, while setting the stage for even greater achievements in the years ahead.

Miu Miu and Puyi Optical – a leader in luxury eyewear retail across Asia – announced their first-ever collaboration, introducing an exclusive edition of sunglasses that seamlessly blend artistic expression with refined craftsmanship. United by a shared commitment to design, style and elegance, both brands present eyewear as a distinctive reflection of personal identity. The first-ever collaboration between Miu Miu and Puyi Optical is a landmark moment in luxury eyewear that blends edgy design with refined exclusivity.

Memorable Celebrations & Events
Celebrating its 50-year anniversary, Oakley opened the doors of its Foothill Ranch (California) headquarters for five days in July to welcome guests, including athletes and disruptors for an immersive experience that took a deep dive into the past, present and vision that shapes the brand’s future – including a surprise performance for the VIP crowd by Chief Visionary Travis Scott.

In a grand celebration with a vibrant setting that perfectly encapsulated the brand's provocative style, the Diesel Eyewear launch event held earlier this year marked the mesmerizing debut of an exciting new partnership with EssilorLuxottica. Guests enjoyed an unforgettable experience that not only showcased the new eyewear collection but also underscored Diesel’s innovative spirit and ability to push boundaries.

Themed ‘Hey Future!’, EssilorLuxottica’s 28th Transitions Academy was successful in bringing together over 1,200 industry professionals from 56 countries to explore the pivotal role of Transitions in shaping the future of vision. The two-day event hosted in Orlando, Florida (USA), at the start of February offered guests the chance to experience with Transitions GEN S; groundbreaking wearable innovations like the new Ray-Ban Meta collection and Nuance Audio, both powered by dynamic Transitions lenses; and cutting-edge advancements in eye exams.

New Eyecare Product Innovations
Marking a revolutionary leap in the realm of progressive lenses, EssilorLuxottica introduced the Varilux Physio extensee lens in April 2025. The lens is developed using a dynamic replica of the human pupil to offer high vision intensity in any light. Wearers expressed high satisfaction with Varilux Physio extensee lenses, and 92% felt confident in low light conditions ⁽¹⁾.

Transitions Color Touch, EssilorLuxottica’s first color-infused ultra-dynamic lens that adapts to all light conditions, was unveiled during the Transitions Academy 2025 along with its cutting-edge Transitions Color Match tool that allows consumers to virtually ‘try on’ all Transitions lens colors. Transitions also launched a new global brand campaign, ‘Move Freely in Any Light’, reinforcing its role as a pioneer in dynamic vision and showcasing how the lenses empower wearers.

In the years to come, EssilorLuxottica will continue to build brands that champion meaningful design and forward thinking, inspiring how the world sees tomorrow.

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A Year of Vision, Style and Innovation Across Our Brands