Bringing together two of our leading eyecare and eyewear brands, Varilux and Persol partnered in their first co-branded consumer campaign – entitled ‘Extraordinary Made Effortless.’ – to inspire and empower people over 45 years old with a seamless fit that transitions from near to far.
Ferrari expanded its eyewear universe with a new Scuderia Ferrari Collection inspired by the spirit of sportscars and developed on Formula 1 tracks that features sporty, ergonomic and aerodynamic silhouettes typical of racing environments that favor technical high-strength, resilient materials.
Persol introduced a new campaign celebrating artisans at its historic Lauriano plant in Turin, Italy, and showcasing how the brand embodies Italian craftsmanship with unmatched luxury and timeless aesthetics.
EssilorLuxottica offered a behind-the-scenes look at WTR Icon, Oakley’s breakthrough surf helmet, during the 2024 Summer Olympics. Debuted at the 2024 Lexus Pipe Pro surfing event, the WTR Icon can tackle even the heaviest waves and aims to address surfers' sensory concerns. It was on display at the Oakley Exoplanetary Bunker in Paris and was provided to all competing surf athletes, including Team Oakley.
Dolce&Gabbana presented its new 2024 Eyewear Campaign, shot by Mert Alas and featuring Miley Cyrus, American singer, actress and performer, with American actor and model Matthew Nozska.
Swarovski announced pop culture icon Ariana Grande as its Global Brand Ambassador and the face of its 2024 holiday campaign, featuring its latest eyewear collection. Inspired by the iconic Millenia product family, the black acetate shades are crafted to maximize shine with octagonal-cut crystals.
Versace celebrated its iconic Medusa Biggie sunglasses with an innovative and unconventional campaign that showed how life is better in Biggies with a mix of physical and digital experiences.