Bulgari, contemporary language in the eternal city

An invitation to enjoy beauty firsthand by looking at the world through Bulgari’s eyes. The new Bulgari Eyewear 2022 advertising campaign is a journey inside Rome, into its glamor and exuberant style.

Shot in an imaginary set, basking in the sunlight of the capital, the brand’s campaign stars Vittoria Ceretti, who boldly and confidently wears the iconic B.zero1 styles. 

Bulgari’s new eyewear collection offers new evolutions of the historic brand’s most emblematic icons, including reinterpretations of classics and new models, blending the aesthetics of jewelry with the language of eyewear. 

The new B.zero1 Rock story takes inspiration from the jewelry line of the same name. Available in both a squared sunglasses version and a cat-eye optical version, the model combines an ultralight metal frame with a handcrafted black enamel profile embellished with small studs. A special version of these styles is available with pink gold plated lenses. 

The chain motif, presented in three different variations, is the standout feature of the other models in the collection. In the first two, the motif is paired with a squared metal frame in both sunglasses and optical versions. The third optical model is a rectangular acetate perfect for everyday wear and suitable for any style, like the jewel from which it draws inspiration.

Finally, the famous Bulgari logo has been restyled for the B.zero1 Downtown sunglasses. This model with a squared acetate frame is made unique by the distinctive metal decoration. 

The Serpenti line is once again ‘changing its skin’. 

Boasting a very light cat-eye frame with machined details in the upper corners, the Serpenti True Colors models continue to evoke Bulgari’s shades, inspired by gemstones and iconic seasonal colors from the lastest accessories releases, both through the photochromic lenses, which change color intensity from light green to dark green inspired by the color of emeralds, and through the famous matching hexagonal decoration.

The Serpenti Colorhapsody model returns with a squared, lighter frame that stays true to its decoration inspired by kaleidoscopic snake skin and Bulgari’s most coveted gems.

For the occasion, Serpenti Vipermesh glasses with oversize lenses and an eye-catching motif on the temples make their debut: the Bulgari snake stars once again, striking the perfect balance between boldness and sophistication. 

For the men’s models, the Bulgari Aluminium line continues to offer timeless eyewear made from cutting-edge materials and featuring the brand’s unmistakable style. 

Through a contemporary language, the entire collection celebrates Bulgari’s authentic style and the charm of the city where the brand was founded.